Easy Photo Editing with Picasa

I get a lot of questions about our website photos. I’m no amazing photographer but I can brag a little bit here-most of my website photos are PRETTY good.  I do have a fancy camera but I’m not gonna lie, some of my favorite photos I took with my IPHONE Y’ALL!

I see lots of customers with amazing products but if your photos don’t snap, selling will be hard for you. Online stores are all about the initial buzz your photo creates. I thought it would be helpful to walk you through how I edit my own pictures.  I start with Picasa which is a totally free download from Google. The awesome thing is its easy and you can upload straight to Picasa Web albums (which we use for personal photos all the time).

Without further ado here goes. The following photo I took on a piece of paper, in good natural sunlight, with my phone.

Screen Shot 2013-03-14 at 6.57.52 PM

Not great, not terrible, its just fine. It wouldn’t win any awards. The first thing I do is crop the picture to show the product a little better. Remember, especially if you’re selling on Etsy, that this photo needs to look good in teensy weensy icon form.

Screen Shot 2013-03-14 at 6.59.04 PM

Next you want to spice up the lighting and color a little bit. I always try first the Auto-Contrast button in the Picasa software toolbox. (See it there on the left of the pic?)

Screen Shot 2013-03-14 at 7.00.07 PM

Typically Auto Contrast is pretty good. Sometimes I’ll use “I’m Feeling Lucky” depending on the color of what I’m adjusting. You can fuss around with both to see what you think. Here’s what I got after hitting “Auto Contrast”.

Screen Shot 2013-03-14 at 7.01.12 PM

Not a huge change though the photo is a tad brighter. What I’ll do now is go to the next tab of options in the toolbox. The icon for it looks like a little sun, half black and half white.

Screen Shot 2013-03-14 at 7.02.22 PM

Now I’m going to up the highlights and the fill light until I like the way my pic looks. You can play around with this to see what you like best.

Here’s what I got:

Screen Shot 2013-03-14 at 7.03.18 PM

Now I hate watermarks as much as anyone. But its ridiculously important to protect your photos. So you’ll want to go back to the first toolbox bar and click on “Text”. A bubble will pop up on top of your picture. I recommend typing your business name in its simplest form. We’re technically Fleuriste Craft Supply but I only ever type fleuriste.

Check it:

Screen Shot 2013-03-14 at 7.04.43 PM

Next you want to change the size and transparency of the text on that same toolbox page. There’s literally a section for the font, size right underneath font, and then a sliding toolbar for Transparency.

Screen Shot 2013-03-14 at 7.05.43 PM

I like my watermark to be there but very minimal-very VERY minimal.  Its got to be big enough that it can’t be cropped around….but minimal enough that it isn’t distracting from your product.

Screen Shot 2013-03-14 at 7.06.33 PM

And that’s all I do for my photos! Here’s where we started:

Screen Shot 2013-03-14 at 6.57.52 PM

And here’s where we ended up:

Screen Shot 2013-03-14 at 7.06.33 PM

That’s my super easy Picasa how-to.  Need any other info? Just let me know!

 

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