Well, today is Superbowl Sunday. Here’s the thing-I don’t care haha. Actually this pretty much sums up how I feel about it:
I do love those durn Clydesdales haha. And I thought the VW commercial was pretty awesome where the guy tells the other guy “hey mon, sticky bun come soon”. But apart from that I’m not much of a football gal. I thought it would be an awesome time to do something I haven’t done in a while-an Etsy shop critique! I used to love doing these when I had time. I always get a lot of questions about selling on Etsy, probably because our shop is fairly busy. Its by no means a perfect shop, but I’m always happy to give out advice ha!
The shop for this critique is OliviaAndSophiaa on Etsy. When Zury sent me her shop link I clicked and noticed something immediately. There’s no banner! Etsy has a free Bannerator thingamajig you can use, but you can even upload a picture or buy a banner from another Etsy shop. I got all my shop banners from graphic designers on Etsy. Know what I mean? Have a look at the top of her shop homepage:
Now the reason the banner is SO important is because it tells you what to expect to find in that shop. You typically would include your shop name and a little subtext to explain what sort of products you sell.
Right underneath your banner Etsy also gives you the chance to do featured listings. These are four listings that show up as large pictures under the heading, kind of an eye-catching display. If you’ve never tried to do those just click on Your Shop > Listings and then you’ll see a gray star next to each listing under the “Featured” column. Click on six or seven listings so the star turns green. Then head to Listings > Featured (its a tab across the top) to arrange the pictures in order. I always recommend starring 6 or 7 pictures because if someone purchases one, that space will just be blank in your set of 4 pics. If you star 6 or 7 products, when one is purchased the next one in the list will fill its place. Have you seen the pictures I mean? Check out our own shop heading here:
I think its really key to have a great banner that explains what you sell, and also to effectively utilize the Featured Listings underneath your banner & intro. I love to change mine every few days and get people thanking about upcoming holidays. For instance in May I might start doing red/white/blue combos for Fourth of July.
Here’s another thing. You want your introduction to be really clear and concise but also to explain what your shop is about. Here’s the current intro for OliviaAndSophiaa:
I love shop announcements-but they need to say something about what you do. This shop announcement could be literally anything-jewelry, plates, vintage, hair accessories-you really don’t know from the announcement.
Looking through the products in Zury’s lovely shop I’d most likely say something like this:
“OliviaAndSophiaa is your premier shop for vintage inspired hair accessories. We strive to produce accessories of the highest quality and love to do custom listings. If you enjoy our style but are looking for an item of another color or size, just let us know and we can work on a custom item just for you!”
Its simple but effective; in one sentence people can see what you sell. Remember that most people will not search a lot. They want to grasp in one fell swoop (or view) what your shop is about. If they can’t figure it out in about half a second they’ll move on.
Another underutilized tool is the Facebook “Like” button. If you don’t have a business fanpage then you won’t use this. But if you HAVE a fanpage the like button will show up right under your banner and right above your Shop Announcement. Customers can literally click on this to get right to your fanpage and see whatever you’ve got there. To update your Etsy shop with a fanpage go to Info & Appearance and scroll down until you see Facebook and Twitter.
Phew! That’s a lot of changes right at the top of the shop!
I actually think Zury’s photos are pretty durn good! There’s a good mix of photos with the item in use and also just plain ole product photos. You really want to make sure the photo looks good as an Etsy icon photo before you publish your listing. So really look to be sure the whole item is visible, and that its obvious what the item is. For example I love this main photo:
Its clear what the item is and its pretty close up. Just think how many people on Etsy sell headbands and hair accessories. That teeny tiny photo that’s your first photo is ESSENTIAL to getting people to click on your item! Take a look at what I find when I search for “shabby frayed headband”.
Those are just the first five pics that come up. They’re all fairly good, but the one most people would likely click on is the first photo-its a great photo and you can see the product clearly.
If you’re worried about your photos there are two keys I swear by:
1) Natural light. Take your photo not in full sunlight, but diluted light like you’d get through a window. If you have a macro setting on your camera use it, it’ll grab details a little better! Most point and shoots have this setting-it usually looks like a little flower outline.
2) Edit edit edit. Photos straight out of your camera are almost never perfect. I swear by Picasa because its free and it keeps things basic. Plus you can add text to your photos which is great for adding colors to a color chart photo or adding a watermark so your photos don’t get stolen.
All in all I think Zury’s shop looks great, but making those changes to the very top of it will help a LOT. It’ll tell people exactly what to expect when they land on her page. You want to give them as much clear information as you can right at the top of your shop 🙂
Hope you guys enjoyed the critique! I’ll try to keep doing more of them!
LOVE this item in her shop:
Once again you can find Zury’s lovely shop here.