G’morning y’all! My good friend (part time headband cutter/model/lunch buddy) Tavie wrote a fabulous post for the blog this week. I hope you’ll read it, and then re-read it and really take it in. She makes some awesome points and suggestions-all of which I’m trying to implement in my own blog/fanpage/shop. Enjoy! As always feel free to comment here or on the fanpage!
The Value of Facebook Likes
You’ll get through about 5 words in this post and realize this isn’t Anna Mack writing, so I’m just going to throw it out there immediately. This isn’t the sole proprietor of Fleuriste Supplies. Rather, my name is Tavie and I’ve found myself in a world of fluffy flowers and yards upon yard of colorful elastic. By day, I write. And today, I’m writing for my very good friend and, of course, all of her loyal readers!
Hey, speaking of a seamless transition between paragraphs…
I graduated high school at the very beginning of Facebook in 2004, when it was meant to help college students keep in touch with each other. In fact, the status update didn’t come until several years later, making it nothing but a means to make sure the boy you had a crush on was still single. A short 8 years later, social media has become an absolute necessity for successful business models. Go to any huge company and you’ll see one, if not many, full-time positions dedicated to composing Facebook updates, Tweets, and blogging.
All of it has developed so quickly that it’s left many aspiring entrepreneurs baffled. All of a sudden, not only do you have to create your product, you have to nurture a Facebook page that could be quite foreign for people who are only a little older than me – who haven’t watched Facebook transform from it’s modest beginnings to the capitalist super power it is now.
Don’t worry, I have some advice for you on how to create value in your Facebook posts without taking too much time away from practicing your art.
- Not all “Likes” are created equal. To be blunt, there’s little else more annoying in the Etsy Teams than people begging for a “Like” on their Facebook pages. Don’t worry too much about how high that number is. Worry more about creating content that deserves to be liked by an audience who wants to read it.
- People don’t like being marketed to all the time. It’s important to think about your Facebook page like a newspaper. You don’t read a newspaper for the advertisements. Only about 20% of your Facebook posts should be direct product advertising. The rest of it should be things that align with your brand. Let’s say you make children’s headbands and update Facebook once a day. To the average consumer, a headband is a headband is a headband. Soon, you lose value in your posts, causing your followers to lose interest. Spice it up with a cool article you’ve found about baby names or a cool photo shoot. Go to National Geographic’s Facebook page as a great example. They do an amazing job with brand alignment, and also have the highest ratio of user interaction to updates of any Facebook page.
- Update every day. I can’t say this enough. Update every day. Update every day. Update every day. Potential fans are far less likely to follow a forgotten Facebook page. This doesn’t mean you have to only update your status. Create albums of user-sent photos, behind the scenes at your studio, or just a fun DIY project you did. Your audience shares your interests and will appreciate it.
- Make it personal. Part of the charm of handmade is dealing with a human being – A thinking, feeling, and creative human being. Don’t hesitate to speak in the first person, share your lessons and mistakes, talk about your impending nuptials, and post a picture of your dog looking cute. Give your customers the reassurance that you’re you and they’re working with a person.
Most importantly, be bold. Jump in without being fully resourced. Don’t be too self-conscious of what you’re releasing into the world because, no matter what, it’s a piece of you so it has to be beautiful.